Our History

Blending vision and passion, our unique dream is to create truly original handcrafted rum using sustainable production that binds the traditional French art of distillation with the rich sugarcane heritage of Thailand. Using a traditional copper still imported from France and a centuries-old distillation process, Chalong Bay's innovative craftsmanship has produced an award-winning rum of incredible character, originality and smoothness, giving full expression to the 100% natural Thai sugarcane contained within.

Our Sugarcane

In our quest for authenticity we ventured to the original source of sugarcane throughout the world, South East Asia and in particular Thailand due to its exceptional richness of over 200 different varieties. After rigorous research we selected only indigenous single variety best-in-crop sugarcane, grown without chemical fertilizers, in partnership with local farmers who still harvest their crop by hand, preserving the pure essence of natural sugarcane.

These traditional methods of growing and harvesting sugarcane allow us to produce 100% natural first press cane juice that’s ready to be distilled. This organic liquid treasure is rich in character and what lends our award-winning natural rum that distinctively extra smooth tropical taste with its expressive aroma of natural purity.

Our Craft

We are passionate about purity and go to extreme lengths to guarantee that our rum offers you the purest expression of 100% natural Thai sugarcane. Whilst respecting the tradition of rum making we use a novel approach that involves innovative craftsmanship, sustainable production and local enterprise.

We love what we do, and in partnership with local farmers continually aim to refine our craft to produce truly remarkable tasting rum that’s appreciated as much for its taste as its values.

Our craft is as pure as our rum

Our Process

We select by hand the best-in-crop indigenous sugarcane grown without using chemical fertilizers/pesticides.

We press the all-natural sugarcane immediately after hand-harvesting to extract 100% pure first-press sugarcane juice.

The crucial fermentation stage where alcohol is produced is where we create the unique aroma, character and quality of the rum.

Our liquid treasure is distilled using an imported French copper still producing only small handcrafted batches of rum.

We rest our rum for a minimum of 8 months before being bottled.

Every bottle is checked and labelled by hand at our distillery before being shipped.

Our Bay

Chalong Bay is situated on the southeast coast of Phuket, Thailand. With its strategic location on the Malay Peninsula at the top of the Strait of Malacca, Phuket was a major trading post for the region, attracting British, French, Portuguese and Chinese ships. Today, people from around the world are still drawn by the island's exotic tropical location.

Chalong, which means 'celebration' in Thai, captures the real essence of Chalong Bay, which celebrates the authentic traditions of rum making as well as the rich mix of heritage, culture and people that are involved in producing our award-winning natural rum.